LECHIA BRANDING
PACKAGING DESIGN
RETAIL ACTIVATION
PHOTOGRAPHY
TRADE SHOW & SWAG
AMAZON A+ CONTENT
VIDEO
“We've worked with numerous branding agencies, and Gallant has proven to be best in class. Chris and his team have done an amazing job on all fronts, particularly with a label redesign for our new assortment of products. There is a true commitment to the CPG industry at Gallant. Chris is a student of the game. If you're a brand owner seeking a branding/advertising partner with a holistic approach, I highly recommend talking to Gallant.”
- Kristen Palmer, CEO of Lechia
LECHIA PACKAGING DESIGN & PRODUCT EXTENSION
Lechia wanted to make a splash in the plant-based milk market, but their original packaging design was blending in with the competition. Gallant refreshed Lechia’s entire packaging lineup with strong color blocking and a balanced approach to their key callouts. Lechia wanted to emphasize the creaminess of their plant-based milk, so that’s exactly what Gallant delivered, creating an enticing splash (pun intended) in the alternative milk market.
LECHIA AMAZON A+ CONTENT + VIDEO
With a large portion of plant-based consumers purchasing their alternative milks online, Lechia needed engaging, educational contract that would attract consumers on Amazon. Gallant worked closely with Lechia to create beautiful, eye-catching lifestyle photography and short videos, highlighting Lechia’s nutritional bonafides and creamy versatility in customers’ busy lives, including cereals, smoothies, coffees, baked goods, and more.
LECHIA DIRECT MAIL FOR AMAZON CUSTOMERS
With an increasing number of customers buying their Lechia on Amazon, Lechia wanted to send
those customers a special subscribe and save offer - something that would stand out among the daily deluge of deals from different companies. Tapping into the mini-pancake craze sweeping the nation via TikTok, Gallant helped Lechia design a postcard that would bring a smile to their customers’ faces, and more importantly, increase customer subscriptions.
LECHIA EXPO WEST TRADE SHOW & BRANDED SWAG
As a challenger brand in the rapidly expanding plant-based milk market, Lechia wanted to get some attention with their 10’ x 10’ booth at Expo West. After a collaborative briefing session with Lechia’s marketing team, our team at Gallant brainstormed a variety of headline. Lechia loved two headlines in particular - “Milk from Anutter Udder” and “This Milk is Nuts! (Seed what we did there?” - leading to two different booth backdrops that hooked Expo West attendees. Equally playful, complementary headlines adorned their branded swag, from napkins - “Livin’ La Vida Lechia” - to their sustainably sourced cups - “Pour Favor” - resulting in a cohesive, sophisticated trade show booth experience that fit their budget.
