After a highly successful Kickstarter campaign in 2013, iFetch asked Gallant to develop a strategic brand positioning and a fresh new website that would help them maintain their differentiation in the marketplace. From PR to social media management to event planning to retail packaging, Gallant has helped iFetch fulfill their mission of bringing a fun, tech twist to the familiar game of fetch.
To help iFetch get more attention in the popular culture, Gallant produced a short mockumentary — Gunter and Hasselhoff — about a German dog trainer who brings his prize winning Dachshund from Germany to compete in the Buda Wiener Dog races. With a compelling story set against a unique backdrop, this funny short film shows how iFetch brings people and their four-legged friends closer together.
With iFetch, the game of fetch just got a lot more fun. Gallant helped bring that feeling of playtime to life with a responsive website that incorporates training videos, key product information and testimonials from fetch-loving fans all across the world.
From business cards to brochures, Gallant has helped iFetch capture their playful personality across a variety of touchpoints, leveraging their signature blue color palette.
IFETCH TOO CAMPAIGN LAUNCH
In social media comments and online reviews, iFetch customers expressed concern about their bigger dogs playing with miniature balls, so when iFetch wanted to run a Kickstarter campaign for the iFetch Too (which launched standard size tennis balls) the campaign headline and hashtag practically wrote itself. Bigger Dogs. Bigger Balls. With Gallant’s help, iFetch Too reached its crowdfunding goal of $50K in just 22 hours, raising a total of $117,000 over the course of the campaign.
TRADE SHOW BOOTH
Trade shows around the world are a key media channel for iFetch, allowing them to get in front of boutique pet stores, large retailers, and international distributors. To help tell their story with large format signage, Gallant has created a variety of trade show collateral for Global Pet Expo and Superzoo, where the original iFetch won first place and Best in Show.
TRADE SHOW REEL
Gallant branding has helped us crystalize our brand essence in both words and images so that our brand consistently communicates that feeling of joy that people have whenever they see dogs playing with the iFetch. Gallant has spent hours really getting to know everyone who has been involved in developing the iFetch, resulting in a unique, playful voice for a fun new product.
– Denny Hamill, CEO, iFetch