Nadamoo Pints
OUR SERVICES
  • Brand Positioning
  • TAGLINE DEVELOPMENT
  • Messaging hierarchy
  • Logo
  • packaging
  • website
  • print collateral

Despite being the first coconut milk ice cream on the market in 2004, Nadamoo faced some stiff competition in 2010 and lost its leadership position. In 2014, Nadamoo turned to Gallant to help them re-position their brand so that they could take on these new competitors, but more importantly, so that they could “cross the chasm” from the healthy, non-dairy ice cream shelf to a more mainstream brand identity that everyone could enjoy.

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NEW LOGO
New Nadamoo logo
PREVIOUS LOGO
old nadamoo logo

After developing their brand positioning, Gallant redesigned the Nadamoo logo so that it would match their fun, quirky brand personality. The textured, double-stack logo is modern, cool, and refreshing, and feels as though it was just scooped out of a delicious NadaMoo pint.

pint of sweet cherry lime
pint of pistachio nut
pint of creamy coconut

To complement the textured look of the logo, Gallant redesigned Nadamoo’s line of pints, creating a unique, hand-drawn set of ingredients that gives the brand a nostalgic, hand-crafted, yet modern feel.

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Gallant redesigned the Nadamoo website, bringing to life the adventurous Austin spirit on which Nadamoo was founded. The site is simple, streamlined, and responsive, allowing customers to discover what Nadamoo is all about. With fun, visually engaging photography, the Nadamoo brand story comes to life on every screen, celebrating Austin and ice cream in a way that encourages viewers to “grab life by the coconuts.”

Nadamoo website

“Gallant has been an amazing strategic and creative partner throughout our entire rebranding process, helping Nadamoo look every bit as good as we taste. From a fresh new logo to a gorgeous packaging design, Gallant has consistently turned projects around on tight timelines. With the new look and messaging hierarchy that Gallant provided, we’ve nearly doubled our sales in the past nine months, with even more opportunities on the horizon!”
Daniel Nicholson, CEO, Nadamoo!

From business cards to sell sheets to event banners to recipe cards, Nadamoo’s new look and feel is integrated, eye-catching, and infinitely more lickable than ever before!

BUSINESS CARDS
Recipe cards
FREEZER WRAPS
Freezer wrap decoration
TRADE SHOW BANNERS
banner
RECIPE CARDS & COUPONS
Nadamoo recipe card for cake
Nadamoo recipe card
T-SHIRT DESIGNS
tshirts1
front and back of pint-sized revolution t-shirt

OTHER CASE STUDIES

Primizie

SNAP KITCHEN

IFETCH